Aurel Form

Building a calm, confident identity for a modern lifestyle brand.

Client

Aurel Form

Services

Brand Strategy, Identity, Packaging

Year

2026

(01)

Case Study

The Challenge

Aurel Form had a loyal following but a fragmented look. Packaging, retail and social each told a slightly different story, and the brand felt quieter than the products it sold.

(02)

Case Study

The Approach

We ran a discovery workshop with the founders, mapped every touchpoint, and built a visual language around warm neutrals, generous space and a custom wordmark with softened terminals.

(03)

Case Study

The Outcome

A complete identity system with logo suite, typography, colour palette, packaging templates and a 40-page brand book. The new system now runs across retail, e-commerce and seasonal campaigns.

Next Project

Northline

A confident visual language for a new generation of mobility.

Make your next move unforgettable.

Have a challenge, a launch, or an idea you cannot stop thinking about? Let’s give it a clear direction and a distinctive form.

Tell Us About Your Project

Make your next move unforgettable.

Have a challenge, a launch, or an idea you cannot stop thinking about? Let’s give it a clear direction and a distinctive form.

Tell Us About Your Project