Northline

A visual direction that gives a mobility brand a sharper point of view.

Client

Northline Mobility

Services

Art Direction, Campaign, Photography Direction

Year

2025

(01)

Case Study

The Challenge

Northline was launching an electric vehicle subscription into a crowded market. The brand needed to feel bold and modern without falling into the usual tech clichés.

(02)

Case Study

The Approach

We developed a night-time visual territory built on red light, long exposures and close crops. Every image was art directed to feel cinematic and grounded in real streets.

(03)

Case Study

The Outcome

A launch campaign, image library and art direction guidelines used across out-of-home, digital ads and the product website.

Next Project

Monochrome Lab

A focused digital platform built around clarity and motion.

Make your next move unforgettable.

Have a challenge, a launch, or an idea you cannot stop thinking about? Let’s give it a clear direction and a distinctive form.

Tell Us About Your Project

Make your next move unforgettable.

Have a challenge, a launch, or an idea you cannot stop thinking about? Let’s give it a clear direction and a distinctive form.

Tell Us About Your Project